Introduction
About This Course
For as long as I can remember, small businesses have been fighting for survival as big corporations break record profits and build barriers, making it harder and harder to stay afloat. I’ve spent the last seven years learning their secrets and their weaknesses to help give strength back to small businesses.
These courses aim to reveal the secrets and weaknesses of these large businesses and the strategies and changes you can make to grow and strengthen your small business and better compete in today's market.
CHAPTER TWO:
Marketing Fundamentals: The Problem You Solve
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The role the problem you solve plays in your marketing strategy and in your community.
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The six main categories for problems you can solve.
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A deeper understanding of the problem you solve with examples.
CHAPTER THREE:
Marketing Fundamentals: Your Business Identity
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What's involved with a business identity, and why a business identity is so important.
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The difference between the problem you solve and the problem customers think you solve.
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How to manage your business identity to stay competitive.
CHAPTER FOUR:
Increasing Your Business Footprint Through Effective Media
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Boosting the influence of your business by enhancing audience alignment and visibility.
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Boosting the influence of your business by enhancing operational consistency.
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Boosting the influence of your business by enhancing your online presence.